London 2012

7th August 2012

OK, so after some reading and research, apparently the thought behind London’s 2012 Olympic branding was a strategic plan to … to show something you could bump into on the street–using that language–as opposed to something that felt “official.”

Wolff Olins, the International branding consultancy behind London 2012 said: We set out to make these Olympics in 2012 to be noticed–to be different because they are different.

Hmmm, every Olympics is different, no matter where it’s held so I’m still skeptical.

For a more in depth explanation behind London’s look, check out The Surprisingly Smart Strategy Behind London’s Infamous Olympic Branding over on CoDesign.