Wearelucky.

27th June 2012

Wearelucky could quite possibly be the coolest (and craziest) thing I’ve ever heard of.

Wearelucky was started by a guy who came into (a lot) of money, who decided that instead of spending it on a Virgin Galactic space flight, he would give away £1000 each, to a selection of people to spend on something good.

I’m super curious about the anonymous founder because his story was written in Cape Town (I think he must be a photographer), but he seems to be travelling all over the place – from Mumbai to Bermuda - finding Lucky people to give the money too.

“Wearelucky will pass luck and responsibility to others and record the outcome in a series of photographs. Recipients will be carefully selected and offered £1,000 (or equivalent). The only criteria is that the money must be spent on something good. Recipients must be willing to share their stories and agree for their ideas to be documented on www.we-are-lucky.com“

What a great story (and I love their letterpressed invite cards, beautiful!)

(Thanks Flo)